Because the resource is different marketing synergy can be divided into there kinds: tangible marketing resource synergy, intangible marketing resource synergy and competence marketing resource synergy and each one has its own ways to practise.
根据营销资源的不同可以把营销协同分为有形营销资源协同、无形营销资源协同和能力营销资源协同三类,每类又包含不同的实践方式。
参考来源 - 企业集团营销协同研究·2,447,543篇论文数据，部分数据来源于NoteExpress
The theories of transaction cost, resource, knowledge spillover and synergy are deployed to analyze the causes of the collective learning.
采用交易费用理论、资源观理论、知识外溢性理论和协同理论对集体学习的动因进行分析。
Making resource structure and procedures system organic integrated and synergy can form the core competence.
资源结构和程序体系的有机融合、协同作用形成核心能力。
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
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